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Tactical Overlays
The numbers from the above chart come from the OnPointe Risk Analyzer program
and illustrate a 30-stock alpha driven
 strategy with the tactical overlay.
What are you offering clients that is different/better than your competitors? 

Most advisors offer some kind of buy/hold platform which brings little unique value to clients.

Offering clients Alpha driven passive strategies with a tactical overlay to protect from large drawdowns in the market not only will make a lot of sense to your clients, but it will instantly become your differentiator.